Shalini Dagar New Delhi, December 9
hink of a Tom Cruise and Julia Roberts action starrer that you are dying to see. The movie will be premiered in New York tonight, but, you will only get to watch it when it releases in India, a couple of months later : Disappointed ?
Now, imagine a scenario where you get to view the movie alongwith millions of people worldwide - on the same day and same time - and from the comfort of a cinema hall near you.
This is not fiction. New technology that makes direct-to-cinema possible, is round the corner. And the good news is that an Indian company is on the verge of introducing this technology in the country.
Direct-to-Cinema
hile it may sound a little fancy, direct-to-cinema is a pretty nifty combination of satellite transmission, advanced video technology and a simple screen. The beauty of this system lies in the fact that as against prevailing practice, no separate 35mm celluloid prints are required.
With celluloid, quality decreases with each additional print. The coasts escalate and so does the hassle of a world-wide distribution effort.
By taking out prints from the picture and switching to a digital copy that is telecast over a satellite to receivers installed across the globe, the present system and its limitations will be removed.
"This kind of distribution will enable the film industry to increase reach and garner higher initial collections. This benefits viewers and makes film production a less risky business," said an analyst.
How does it work
ovie makers use 35mm celluloid film to shoot scenes. Once the shots are canned, loads of film are taken to the editing table where special effects and other finishing touches are added. In normal course, multiple prints of the master copy are distributed to cinemas.
However, in direct-to-cinema, the entire movie is digitised and stored on a video disc and beamed through a satellite.
Cinema halls (and homes in the future) will have to install special projectors and digital high definition (HD) playback equipment to receive and screen the signal. In fact, a Japanese company - JVC - has already come up with D-ILA technology projectors which makes this possible.
D-ILA projectors and similar devices are capable of a real Q-XGA resolution (2048 x 1536 pixels). This ensures that projected images have extra-high contrast and are reproduced accurately with even subtle gradation differences between the lighter and darker parts of the image.
The contrast ratios are as high as 1000:1. These projectors can also achieve very high luminosity which means that the picture can be viewed even in a brightly lit hall or at home.
The improvement in video quality means that films need not be reconverted to celluloid. In addition, the digitized conte can then be delivered direct cinemas. The current mode delivery through celluloid print therefore becomes redundant.
Crest Communications chi operating officer, northern operations, Reena Ashok believes that much will depend upon the quality its of delivery when the service is fully commercialized. "As now it is still new and untested. And in demonstrations everything looks good," she said.
All in all, get set to whoop and whistle for your favorite star on the same day and time as the world.
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